Since the founding of Charalambides Christis, a constant objective has been progress, development and stronger performance, while never losing its human character, the company’s most valuable asset.
As the market has become increasingly international and often volatile, this approach of Charalambides Christis has been established as a significant source of corporate value.
With human values at its core, combined with professionalism, it was only natural for Charalambides Christis to develop significant partnerships with major trading partners.
Mutual respect and unwavering values and visions have built lifelong relationships and ongoing valued partnerships, leading not only to market expansion, but also to widening horizons for all parties involved.
Among the many examples of this remarkable journey of success and the strengthening of human relationships, we highlight five significant and multifaceted partnerships:
Fontana Foods
Fontana Foods is a family-owned business founded in Sweden by the Cypriot Frixos Papadopoulos, who migrated to the northern European country in 1978 and managed to quickly establish his company as a leader in the food trade. Fontana Foods and Charalambides Christis have been working in close cooperation since 2010.
The partnership between Charalambides Christis and Fontana Foods began with remarkable momentum, as halloumi exports increased fourfold within just four years.
The successful partnership with Fontana Foods rapidly expanded beyond Sweden, to Finland, Denmark and Norway, as these markets were mature for innovative products such as lactose-free anari cheese and halloumi bites.
Together with Fontana Foods, Charalambides Christis made a joint investment to establish a model organic farm, specifically for halloumi production. The aim was both to broaden the range of choices available to consumers and to respond to the growing market trend of increasing preference for organic dairy products, as well as other organic foods, among a steadily expanding group of consumers.
Katsouris Brothers (ltd)
A key partner, with a partnership that dates back to 2008, is Katsouris Brothers Ltd, which holds the exclusive rights to distribute Charalambides Christis exports in the United Kingdom and accounts for 40% of the company’s total exports.
Through Katsouris Brothers Ltd, Charalambides Christis products reach amongst others, Tesco, Morrisons, Waitrose and Ocado.
With exports tripling in just four years, the first organic halloumi was also introduced to the British market under the Waitrose Duchy brand.
Morrisons
The British supermarket chain Morrisons is well aware of its market. After all, it has been around since the late 19th century and specifically since 1899.
For some time, Morrisons could see that there was a consistent demand from its consumers for good quality, authentic and tasty halloumi that would combine the guarantee of the Morrisons brand. In 2012, Morrisons decided to fulfil this demand and approached the leading force of the Cyprus Dairy Industry, namely Charalambides Christis.
With more than 450 sale points, Morrisons brings the taste of Cypriot tradition to millions of British consumers, once again establishing Charalambides Christis as an ambassador of that heritage.
Tesco
Tesco, as we all know, is a very well-established brand and is one of the largest and leading market retailers of groceries and general merchandise in the UK. Launched back in 1924, it boasts a century of history and tradition and literally dominates the world as a retail colossus.Quality has always been of paramount importance to the company and one of the key reasons for Tesco’s success and for gaining the trust of consumers can be attributed to the high-quality of its own-branded products. When Tesco subsequently decided to create a Tesco branded Halloumi that would epitomize the famous authentic Cypriot taste and quality, they sought for the ideal partner who would provide their consumers with high-quality halloumi cheese made with sheep and goat’s milk from Cyprus. Their search led them to the leading force of the Cypriot Dairy Industry, Charalambides Christis. The partnership between Charalambides Christis and Tesco, launched in 2012, is constantly growing, building on solid foundations and seamlessly covering Tesco's 2,500 sale points in the UK.
Beitawi
Beitawi was established in Kuwait in 1951 and the partnership began with the export of one container of halloumi in 1971. Cypriot halloumi was introduced through tasting sessions and succeeded in winning over the Kuwaiti market with its distinctive flavour.
The success of Charalambides Christis’ halloumi in Kuwait encouraged Beitawi to promote its exports to Jordan.
Nowadays, the partnership between Charalambides Christis and Beitawi continues to flourish, as the range of export products, in addition to halloumi, includes long-life milk and cream, yoghurt and sour cream, serving the needs of both the Kuwait and Jordan markets.
Along with Fontana Foods in Sweden, Katsouris Brothers Ltd, Morrisons and Tesco in the UK and Beitawi in Kuwait, Charalambides Christis continues to build relationships with all its business partners both in Cyprus and abroad.
The strong bonds built on trust are more than just a belief. They represent a consistent corporate philosophy that leads to success and continued growth. They are, in essence, genuine relationships that endure over time.
Charalambides Christis is the largest and longest-running dairy industry in Cyprus. It remains a leader in the food production and distribution sector, relentlessly offering and always in accordance with international standards of quality and know-how, products of high nutritional value and quality, preserving the authenticity of flavours. It is one of the most powerful industries in the country and is also distinguished for its Corporate Social Responsibility, with the active giving and social solidarity programme “PARTICIPATION”, which embraces the whole of Cyprus and provides thousands of smiles to children’s faces.
The quality of Charalambides Christis is internationally recognised with the company being active in over 32 countries, making it the largest export company in Cyprus.
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