Some moments, no matter how small they may seem, have the power to make every day a little brighter. A glass of milk at breakfast, a smile shared around the table, a tradition passed down from one generation to the next. These are the moments celebrated in the new Charalambides Christis TV commercial, created as part of our "Magic World" brand platform.
On Tuesday, 27 May, Charalambides Christis unveiled its new advertising campaign, “Magical World,” at K Cineplex during a special screening dedicated to media representatives, partners, and company employees. This ambitious new communication platform creates a dreamlike world inspired by the natural beauty of Cyprus, transporting viewers into a universe filled with imagery, emotion, and authenticity.
With social responsibility at the heart of our corporate philosophy, and in collaboration with the Welfare Benefits Administration Service (YDEP) of the Republic of Cyprus, we implement the expanded social contribution programme "NO ONE WITHOUT MILK".
Charalambidis Christis, in cooperation with the Welfare Benefits Management Service (YDEP) of the Deputy Ministry of Social Welfare, presented, during a press conference, the expanded social contribution programme “NO ONE WITHOUT MILK”, which broadens the company’s existing support for children to include vulnerable groups of all ages.
The voucher for the Milk for Every Child initiative may be redeemed at all Alphamega, Sklavenitis, Metro, Stelios Andreou, and Kokkinos supermarkets, as well as at Zorbas bakeries.
Charalambides Christis, the largest and longest-established dairy industry in Cyprus, has achieved another significant international distinction by obtaining the AIB International certification, following a thorough audit conducted by an independent international committee.
In a milestone year marking 80 years of contribution, Charalambides Christis received two significant distinctions for the initiative “We Unite Our Voices for the Children of Cyprus”, once again reaffirming its long-standing commitment to social responsibility and the support of the younger generation.
Charalambides Christis, with the contribution of the Welfare Benefits Management Service, announced the launch of the campaign “Milk for Every Child in Cyprus 2026” during a press conference held on Thursday, 20 November 2025, at the Cultural Workshop of Agioi Omologites.
The 3rd CyFood B2B Forum, which took place on 21 November 2025 in Larnaca, was one of the most important business events for the broader food, catering, and hospitality sector. The event was organised by the Larnaca Chamber of Commerce and Industry and the Larnaca Regional Tourism Development and Promotion Company, under the auspices of the Minister of Agriculture, Rural Development and Environment and the Deputy Minister of Tourism.
Remaining faithful to our longstanding commitment to place the consumer at the heart of everything we do, we moved forward with the implementation of an integrated communication and promotional campaign for the fresh milk category.
