Charalambides Christis presents the next chapter of “Magical World”, the company’s new communication platform, featuring this time its much-loved Charalambides Christis Straggato Strained Yogurt.
Charalambides Christis continues to invest in innovation and the development of products that respond to consumers’ modern nutritional choices, introducing the new Charalambides Light High Protein Milk 1.5%, with 50g of protein per 1-litre pack.
Some moments, no matter how small they may seem, have the power to make every day a little brighter. A glass of milk at breakfast, a smile shared around the table, a tradition passed down from one generation to the next. These are the moments celebrated in the new Charalambides Christis TV commercial, created as part of our "Magic World" brand platform.
On Tuesday, 27 May, Charalambides Christis unveiled its new advertising campaign, “Magical World,” at K Cineplex during a special screening dedicated to media representatives, partners, and company employees. This ambitious new communication platform creates a dreamlike world inspired by the natural beauty of Cyprus, transporting viewers into a universe filled with imagery, emotion, and authenticity.
With social responsibility at the heart of our corporate philosophy, and in collaboration with the Welfare Benefits Administration Service (YDEP) of the Republic of Cyprus, we implement the expanded social contribution programme "NO ONE WITHOUT MILK".
Charalambidis Christis, in cooperation with the Welfare Benefits Management Service (YDEP) of the Deputy Ministry of Social Welfare, presented, during a press conference, the expanded social contribution programme “NO ONE WITHOUT MILK”, which broadens the company’s existing support for children to include vulnerable groups of all ages.
