Communities become stronger when care, solidarity, and collective action are translated into everyday acts of kindness. Guided by this belief, Charalambides Christis, through its Corporate Social Responsibility programme "SYMMETOCHI", has launched a strategic partnership with the Cyprus Red Cross to provide long-term support to individuals and families facing social and financial hardship.
The first milestone of this collaboration is the initiative "Together, Supporting Those Who Need It Most", which supports the Cyprus Red Cross Social Welfare Programme. The initiative was launched alongside the anniversary concert celebrating Antonis Remos' 30-year musical career, organised in collaboration with GALAXIAS LIVE PRODUCTIONS.
A key element of the initiative is the limited-edition Charalambides Christis Fresh Milk packaging, available in stores until the end of September. Each pack features a dedicated QR code that enables consumers to learn more about the initiative and choose how they wish to contribute, actively supporting the Cyprus Red Cross Social Welfare Programme.
The concert is open to the public. Those wishing to support the initiative can contribute by making a €3 donation when reserving their seat through Ticketmaster or by donating directly via the Cyprus Red Cross online donation platform, selecting "SYMMETOCHI: Together, Supporting Those Who Need It Most."
The partnership between Charalambides Christis and the Cyprus Red Cross marks the beginning of a long-term collaboration, united by a shared vision of standing alongside those who need support most and making a meaningful, lasting contribution to the well-being of Cypriot society.
