Life Tsai: Total Recovery!
It's not just the new mind-blowing bottle available!
Even more important is the… content with the selected quality flavours that upgrade the category "ice tsai" through three unique series:
"LIFE TSAI WORLD RECIPES" "LIFE TSAI SUPER HERBAL" "LIFE TSAI HALF & HALF" Authentic, with rare combinations of the best teas in the world.
Having as the main motto the phrase slogan “Life Tsai... This is how tsai should be!” is instantly noticeable the… absolute confidence of the company for the quality of its product, as it turns a blind eye to everyone and declares authority!
The announcement designed for the new launch of Life Tsai, could not but express an elusive atmosphere that harmoniously marries the current lifestyle of the city with what nature has to offer and the exotic associations that are born with images.
Explosive colours that bring to mind aromas and flavours, all placed in a palette that evokes the lightest coolness!
This campaign, not only brings us a new look at "ice tsai" but it is itself a new communication path.
It is a complete 360° campaign that was worked on with great creativity and fun because the product simply inspires as you will see in the film