This campaign has been built on the two main pillars of the corporate philosophy of Charalambides Christis. Firstly, it has been the vision and mission of the company to participate in the creation and support of the best for our country, such as our Olympians and Paralympians. And of course, in its constant commitment, for decades to offer the best products to consumers, "To kalitero mas", always offering our best! To kalitero sti diatrofi mas! "
The leading figures of the campaign, Olympians Milan Trajkovic, Eleni Artymata, Apostolos Parellis, Kyriakos Ioannou and the Paralympian Karolina Pelendritou, enjoy their favourite products of Charalambides Christis, our fresh milk, Straggato yoghurt and galataki Charalambides Christis while they jointly confirm the nutritional value of these products "To kalitero sti diatrofi mas!”
The campaign is currently emerging on television, radio, digital media, and social media, with outdoor branding and BTL actions, while it is also accompanied with special actions and individual targeted communication actions through the Health Stories program by Charalambides Christis. The development of the campaign as a whole, communicates the competitive advantages of CC products and their nutritional benefits and fully records why Charalambides Christis products are the best for our diet "To kalitero sti diatrofi mas!".
View the trailer and our first television campaign,