Remaining faithful to our longstanding commitment to place the consumer at the heart of everything we do, we moved forward with the implementation of an integrated communication and promotional campaign for the fresh milk category.
Within this framework, our activities began on 8 November 2025, during which, for eight days, all Charalambides Christis 2-litre fresh milk (Full Fat 3%, Light 1.5%, and Delact Fresh Milk 1.5%) were offered at a special price, reduced by €0.80.
This initiative was implemented across all points of sale, with the aim of delivering immediate value to our consumers, especially in view of the upcoming Christmas festive season. Through this campaign, we sought to further strengthen the product’s market momentum, reaffirming our ongoing commitment to providing meaningful support to both our partners and our consumers.
