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Charalambides Christis presents its new campaign «I dimami mas…. einai to kalitero mas!»

May 2, 2021

The strength given to Charalambides Christis by the absolute love of its consumers throughout all these years has made it the largest and longest-lived dairy industry in Cyprus.

By maintaining the authenticity of its flavours, the company always offers products of high nutritional value and quality in accordance with international standards of quality and expertise,

Charalambides Christis, through its new communication campaign, which was aired for the first time on the 2nd of May and broadcast in all the Media, will show the audience the anthropocentric philosophy and the corporate mission of Charalambides Christis.

The communication campaign «I dimami mas…. einai to kalitero mas!», has as its main guide the television movie, lasting 50’’, signed by the distinguished director Efthymis Sanidis.

A campaign that takes its audience on a journey through the daily moments of its protagonists. People from different age groups and personalities, with a divergence of interests and pursuits being united through a powerful connecting link, the strength of the family, its love, its offering!». 

The strength hidden within each and every one of us, the strength that drives us closer to our goals, the strength that unites us with the people we love.

The strength that makes us give the very best of ourselves!

The strength of Charalambides Christis’ diversified products is recorded, through people’s stories of our daily life, but also visualizes the harmonious miniature of our society, which follows faithfully, food choices that have as top values the top nutritional quality and enjoyment. 

This is exactly the philosophy and the signature of Charalambides Christis «To kalitero mas!. To kalitero sti diatrofi mas».

The campaign of Charalambides Christis, “I dinami mas…. einai to kalitero mas! »  is developed at ATL level, on television, radio, digital media, social media, with outdoor branding but also with BTL actions, while it is framed with special actions and individual targeted communication actions, semantically recording the connection «Tis dinamis mas» with «To kalitero sti diatrofi mas!».

Watch the movie and find out more information.

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